INTELLECTUALLY SPEAKING®

800-993-7499

Apple’s $98 Billion Trademark Becomes World’s #1 Trademark

Posted by Unknown | Oct 01, 2013 | 0 Comments

According to a company (Interbrand) that annually ranks top trademarks, Apple has passed Coca-Cola as the world's #1 trademark.  The company's press release can be found here.  For the past 13 years, Coca-Cola had been ranked as the top trademark.   Now, Coca-Cola's trademark is valued at $93 Billion, while Apple's trademark is valued at $98 Billion.

This annual report shows the magnitude of value that trademarks can develop.  Companies often invest significant time and resources in developing and protecting their trademarks.  However, even for small companies with limited resources, when developing trademarks, those companies some consider factors that help determine a trademark's strength.  Otherwise, a company may later find it difficult to switch from a weak trademark to a stronger one, after the public has already begun to associate the company's products or services with a particular mark.

About the Author

Comments

There are no comments for this post. Be the first and Add your Comment below.

Leave a Comment

Learn more about our Experience and Services.

Our attorneys have worked at the large downtown law firms, and gained the valued skills and tactics available at the mega firms. We chose to use that experience to open a boutique firm where we could offer our clients personalized legal representation. We chose to locate our office in a suburban environment to keep our rates reasonable. We are mindful of our clients’ bottom lines and financial constraints and work diligently to keep their legal costs within their budgets.

It’s time for action.

Safeguarding your rights won’t wait. Ramey LLP will provide the legal representation you need to protect your interests. Contact us to discuss your legal needs. Se habla español.

Menu